Talk Radio Network - Corporate
Founded in 1993, Talk Radio Network is a juggernaut in long form talk syndication – eclipsing all other syndicators in the launch and development of long form syndicated radio talk programs – this is due to what its CEO, Mark Masters, terms a "fearless entrepreneurial environment at TRN." Adds Masters, "Whether it is the syndication of conservatives, liberals, libertarians or lifestyle shows, the TRN companies love to create great programming. We are a company that loves great talk radio, we live and breathe what comes out of the speakers, and you can feel that passion in the hallways – we love this business."
On April 30th, 2007 Bear Stearns issued a report which concluded that TRN is the second largest provider of nationally syndicated radio talk shows nationwide, making TRN (according to the Bear Stearns report)larger than ABC Radio Networks (ranked 3rd) and CBS controlled Westwood One (which is now ranked 4th) for national talk programming.
TRN also has its own in-house Sales department to service our advertising clients directly and to maximize the profitability of each show.
Recently placed full page ads to hire yet more "producers, salespeople, engineers and assistants" proudly tout that Talk Radio Network and its four other sister networks "have developed and launched more top ten syndicated political News/Talk radio programs than any other network in the last decade." – A fact that the companies' CEO is naturally proud of (Laura Ingraham, Michael Savage, Jerry Doyle, Tammy Bruce, Rusty Humphries and Erich "Mancow" Muller are just a few of the slate – weekend programs include Motor Trend Radio, world renowned scientist Michio Kaku and comic genius Jackie Mason). Says Masters, "Long form talk is a highly entrepreneurial niche within radio syndication – we have worked hard to run a tight shop and build giants that can knock it out of the park for our station affiliate and advertising partners." According to the Talkers Magazine ranking list of top nationally syndicated shows, Talk Radio Network and its affiliated networks have developed and built five of the top ten largest syndicated talk radio shows in the United States since 1993.
The following is a quote from the July 3, 2006 issue of Radio Ink entitled "The 40 Most Powerful People in Radio" (on page 88 of that issue, Mark Masters was ranked 39th most powerful) (Mark)"Masters has built one of the most successful networks in radio today... Masters has assembled a red-hot talent roster that's generating strong audience shares in markets like New York and Los Angeles. The lineup includes Michael Savage, Laura Ingraham, Jerry Doyle, Tammy Bruce, and Rusty Humphries, and earns Masters his first appearance on our Top 40 list. He says, "We are rolling out a whole new level of long-form, spoken-word programs in the next 18 months. We are really excited about spoken-word programming and its place in radio in the years ahead."
With turmoil on Wall Street and massive layoffs in the radio marketplace, TALKERS magazine went to one of the true entrepreneurs in this industry, TRN’s CEO Mark Masters, for insight and analysis. Ever the optimist, Masters believes that there is an advantage to every disadvantage and that an entrepreneurial renaissance in radio is near at hand. TALKERS magazine recently caught up with Mark Masters to get an overview of the industry and his perspective and what lies ahead...